Mac DeMarco @ Centro Cultural Riviera, Ensenada

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Mac DeMarco is a Canadian musician born in Duncan, British Columbia,. He was raised in Edmonton but moved to Vancouver after graduating high school. He is now based in Montreal. Formerly recording as Makeout Videotape, he has produced two solo albums, Rock and Roll Nightclub and 2. His style has been described as “slacker rock”. He is a multi-instrumentalist as well as a multimedia artist. After DeMarco graduated from high school in Edmonton, Alberta in 2008, he moved to Vancouver, BC. Living in the Killarney neighbourhood, he released a self-produced album, Heat Wave, calling himself Makeout Videotape. The album sold out its 500-unit run. DeMarco worked on "psychelidelic" video projects during this time. He was joined by Alex Calder and Jenn Clement, signed to Unfamiliar Records, and toured with Vancouver band Japandroids in 2009. In 2012, DeMarco moved to Montreal and began recording as a solo artist. Failing to find work as a musician, he participated in medical experiments for money and worked on a road paving crew. In early 2012, he released an EP titled Rock and Roll Nightclub. The four-track-recorded album features skits and slowed-down vocals. It impressed his new label, Captured Tracks, enough that they agreed to release a full-length album. This release, entitled 2, was received well by critics, garnering a “Best New Music” designation from Pitchfork Media. One of his songs was licensed by U.S. retail outlet Target for a commercial. DeMarco turned 22 in April 2012.